Economic Analysis | TV Market Archives

Economic Analysis of the TV Advertising Market

February 18, 2019August 12, 2017 by admin

This report, commissioned by Ofcom from PwC, combines the latest econometric modelling techniques with industry thinking and expertise to build an economic model of the UK television advertising market. The results update and supplement the work of David Hendry on TV advertising elasticities carried out in 1992. Given the fundamental changes to the TV advertising market since Hendry’s work, this updated model will be of critical importance to future analysis in the TV advertising market. Ofcom is responsible for regulating broadcasting and related services. In order to inform our work in the broadcasting sector, and to develop a strong evidence base for further analysis, Ofcom commissioned PwC to build an econometric model of the UK television advertising market. This model was used to:
• Determine the elasticities for TV advertising on ‘traditional’ channels (channels 3, 4, and 5) and multichannel channels; and
• Produce forecasts of TV net advertising revenue (NAR) to 2014 for traditional and multichannel channels. ...

The Relationship Triangle

November 17, 2018October 26, 2017 by admin

This is a useful way of looking at relationships, and I use this in all my work with couples both as a way of seeing where they are, but also where they need to go. It is based on the Drama Triangle, also known as the Karpman Triangle, which was developed by psychiatrist Steven Karpman in the in the early 1970's. What follows in my interpretation and expansion on Karpman's original ideas.

Begin by imagining or drawing an upside down triangle (Do it now, it will help). At the top are two letter, P on the left had side, R on the right. At the bottom, the tip of the triangle is the letter V.

The triangle represents the relationship between two people. The P, R, and V represent different roles that the people can play; it is not the people themselves, but a role.''

Everything You Need To Know About Long-Distance Relationships

November 17, 2018October 27, 2017 by admin

The Ask Men Acquire team thoroughly researches & reviews the best gear, services and staples for life.

Just a few decades ago, if you were in a long-distance relationship and wanted to talk to your significant other, the only way to do so was to make a call using a phone that was connected to a landline. Meaning, if you wanted to talk to one another, you'd actually have to be at home (or find a payphone), which required planning ahead. And if you were dealing with a time difference, you had yet another layer of difficulty to navigate when carving out time to connect.

But thanks to the technology of today, there are countless ways to stay and feel connected to your partner when you're navigating a long-distance relationship. From tagging each other in funny memes on Instagram to sending photos, texts, Face Timing...