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Network Television Broadcasting

Liability of Broadcasting Station for Extemporaneous Defamation by One Not in Employ of Station

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DEFAMATION-LIABILITY OF BROADCASTING STATION FOR EXTEMPORANEOUS

DEFAMATION BY ONE NOT IN EMPLOY OF STATION

Defendant broadcasting company leased its facilities to an advertising corporation which hired a performer to speak on a series of programs sponsored by another company. Defendant approved a prepared script and a rehearsal of the program. During the actual broadcast the performer made an extemporaneous remark upon which plaintiff brought action in trespass for defamation. Held, defendant not liable. Summit Hotel Co. v. National Broadcasting Co. (Pa. 1939), 8 A. (2d) 302. The principal case presents for the first time the question of liability of a broadcaster for an alleged defamation not in the script, made on an unprivileged occasion, 1 by one not the agent of the broadcaster. 2 One previous case declared radio defamation to be libel and the station responsible in damages where the defamatory remarks appeared in a prepared script available for inspection. 3 In this case and three...

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Casting Credibility: Patterns of Audience Assessment of TV News Programs

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In 2010 the annual survey of Nielsen Media Research reported that 91% of 2,000 polled respondents obtained information from television (TV), compared to only 65% from radio, 58% from outdoor advertising, 15% for print media, and 9% from magazines. Further, an estimated one-fi fth did not read newspapers because TV was their preferred medium. Six years earlier, a Pulse Asia survey reported that 63% considered TV the most credible source of news and information, leaving behind radio (20%) and newspaper (5%). In 1999, TV’s credibility rating was only at 53%, with radio at 35%, and newspaper at 27% (as cited by Arao, 2004). Television (TV) continues to be the preferred source of information in the Philippines.  e technological features of a media channel are among the key factors that affect its credibility. Studies have shown that TV’s visual nature enhances the audience’s perceived trustworthiness, compared to...

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Network Television Broadcasting during U.S. Crises: Its Evolution, Execution, and Effects

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Abstract

The Kennedy assassination and September 11, 2001: these were the beginnings of two distinctive catastrophic events in U.S. history, both of which were captured by network news stations. The purpose of this research was to determine how and why broadcast production decisions were made during such crises. Six qualitative interviews were conducted with news producers and reporters. These subjective narratives were used to analyze the overall patterns of decision-making at a television station during a catastrophic event. Analyzing techniques involved 1) the identification of production themes within each station and 2) the comparison of these themes to other interviewee accounts. Snowball sampling was used to gather quantitative statistics regarding viewer’s opinions on a station’s coverage of an iconic event. The sample consisted of 200 viewers across the country. This research found the qualities valued when the stations broke the news of a crisis, as well as determining factors in viewers’

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