Media Interaction With The Public In Emergency Situations: Four Case Studies

Emergency situations arise from a wide variety of natural and man-made events ranging from earthquakes and hurricanes to domestic disturbances and terrorist strikes to nuclear power accidents and airplane crashes. Information about these events can be disseminated by several means, but one of the most important channels for communicating information about emergency situations is the modern mass media. Despite reservations that may be expressed about their ability to play the role of communicator impartially, the media transmit considerable information about the circumstances and hazards of emergencies to a wide audience. In attempting to understand how the media function, it may be useful to describe journalists' work in terms of three types of "games."1 These "games" help conceptualize the ways in which the media generally handle the information they pass forward to the public. The first game may be termed the "gatekeeper game" in which a newsroom, as an organization, sets the rules and packages "the news" for its readers. Journalists decide what...

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